Advertising Arens Schaefer Weigold Pdf Viewer

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These are the sources and citations used to research Effective advertising. This bibliography was generated on Cite This For Me on

  • Advertising 2014

    2014 - Encyclopaedia Britannica

    In-text: (Advertising 2014, 2014)

    Your Bibliography: Advertising 2014. (2014). In: Encyclopaedia Britannica, 1st ed.

  • Advertising

    2014 - Encyclopædia Britannica

    In-text: (Advertising, 2014)

    Your Bibliography: Advertising. (2014). In: Encyclopædia Britannica, 1st ed. [online] Available at: http://eds.a.ebscohost.com/eds/detail/detail?sid=8339b86f-42ff-4ae8-b5c8-5ff63a8f1b88%40sessionmgr4005&vid=7&hid=4203&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=ers&AN=89142271 [Accessed 12 Mar. 2015].

  • ALT, M., SĂPLĂCAN, Z. and VERES, E.

    Message Strategies in Effective Advertisements

    2014 - Proceedings Of The International Conference Marketing - From Information To Decision, Vol. 7

    In-text: (ALT, SĂPLĂCAN and VERES, 2014)

    Your Bibliography: ALT, M., SĂPLĂCAN, Z. and VERES, E. (2014). Message Strategies in Effective Advertisements. Proceedings Of The International Conference Marketing - From Information To Decision, Vol. 7, [online] pp.24-39. Available at: http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=35d0fb1e-e577-49b0-b713-aaa62307812f%40sessionmgr4002&vid=3&hid=4203 [Accessed 19 Mar. 2015].

  • ARDEN, A. and DUMENCO, S.

    Advertising

    2015

    In-text: (ARDEN and DUMENCO, 2015)

    Your Bibliography: ARDEN, A. and DUMENCO, S. (2015). Advertising. [online] Adage. Available at: http://adage.com/channel/advertising/47 [Accessed 12 Mar. 2015].

  • ARENS, W. F., SCHAEFER, D. H. and WEIGOLD, M. F.

    Essentials of contemporary advertising

    2009 - McGraw-Hill Irwin - Boston

    the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media

    In-text: (ARENS, SCHAEFER and WEIGOLD, 2009)

    Your Bibliography: ARENS, W., SCHAEFER, D. and WEIGOLD, M. (2009). Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.

  • ARENS, W., WEIGOLD, M. and ARENS, C.

    Contemporary Advertising And Integrated Marketing Communications

    2011 - McGraw-Hill Higher Education - New York

    In-text: (ARENS, WEIGOLD and ARENS, 2011)

    Your Bibliography: ARENS, W., WEIGOLD, M. and ARENS, C. (2011). Contemporary Advertising And Integrated Marketing Communications. New York: McGraw-Hill Higher Education.

  • BELCH, G. and BELCH, M.

    Advertising And Promotion: An Integrated Marketing Communications Perspective

    2011 - Maidenhead: McGraw-Hill

    In-text: (BELCH and BELCH, 2011)

    Your Bibliography: BELCH, G. and BELCH, M. (2011). Advertising And Promotion: An Integrated Marketing Communications Perspective. 9th ed. Maidenhead: McGraw-Hill.

  • BOWEN, G.

    Advertising and the Media

    2015 - Regent's University London

    In-text: (BOWEN, 2015)

    Your Bibliography: BOWEN, G. (2015). Advertising and the Media.

  • BRIERLEY, S.

    The advertising handbook

    2002 - Routledge - London

    In-text: (BRIERLEY, 2002)

    Your Bibliography: BRIERLEY, S. (2002). The advertising handbook. London: Routledge.

  • BUTTERFIELD, L.

    Excellence in advertising

    2003 - Butterworth-Heinemann - London

    In-text: (BUTTERFIELD, 2003)

    Your Bibliography: BUTTERFIELD, L. (2003). Excellence in advertising. London: Butterworth-Heinemann.

  • COCA COLA

    Coke's Happiness Factory

    2006

    In-text: (COCA COLA, 2006)

    Your Bibliography: COCA COLA (2006). Coke's Happiness Factory. [video] Available at: http://www.youtube.com/watch?v=CP2ZYdSHMug&w=580&h=315 [Accessed 19 Mar. 2015].

  • CODRUTA, C. and GAIL, T.

    Types of Humor in Television and Magazine Advertising

    2001 - Review of Business

    In-text: (CODRUTA and GAIL, 2001)

    Your Bibliography: CODRUTA, C. and GAIL, T. (2001). Types of Humor in Television and Magazine Advertising. Review of Business, [online] pp.Vol. 22 Issue 1/2, p92. 4p. Available at: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=7956378d-bf37-4090-b191-80f894ad5051%40sessionmgr198&vid=3&hid=113 [Accessed 19 Mar. 2015].

  • CREDE, M., BASHSHUR, M. and NIEHORSTER, S.

    Reference Group Effects in the Measurement of Personality and Attitudes

    2010 - Journal Of Personality Assessment

    In-text: (CREDE, BASHSHUR and NIEHORSTER, 2010)

    Your Bibliography: CREDE, M., BASHSHUR, M. and NIEHORSTER, S. (2010). Reference Group Effects in the Measurement of Personality and Attitudes. Journal Of Personality Assessment, pp.92, 5, pp. 390-399.

  • DOROTHY, L. and STRAUSS, S.

    Putting Your Company's Whole Brain to Work

    1997 - Harvard Business Review

    In-text: (DOROTHY and STRAUSS, 1997)

    Your Bibliography: DOROTHY, L. and STRAUSS, S. (1997). Putting Your Company's Whole Brain to Work. Harvard Business Review, pp.Vol. 75, Issue 4. pp 110-22.

  • DU PLESSIS, E.

    The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond To Advertising

    2008 - Kogan Page - London

    In-text: (DU PLESSIS, 2008)

    Your Bibliography: DU PLESSIS, E. (2008). The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond To Advertising. London: Kogan Page.

  • FLAHERTY, K., WEINBERGER, M. and GULAS, C.

    The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising

    2004 - Journal of Current Issues & Research in Advertising (CTC Press)

    In-text: (FLAHERTY, WEINBERGER and GULAS, 2004)

    Your Bibliography: FLAHERTY, K., WEINBERGER, M. and GULAS, C. (2004). The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising. Journal of Current Issues & Research in Advertising (CTC Press), [online] pp.Vol. 26 Issue 1, p25-36. 12p. Available at: http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=0477ded8-fde5-4d99-9a6f-5350c73e2057%40sessionmgr4004&vid=3&hid=4203 [Accessed 19 Mar. 2015].

  • GREEN, L.

    Advertising works 15

    2007 - World Advertising Research Center - Henley-on-Thames

    In-text: (GREEN, 2007)

    Your Bibliography: GREEN, L. (2007). Advertising works 15. Henley-on-Thames: World Advertising Research Center.

  • HASEEB, S. and DES, T.

    The Use of Humor to Mask Deceptive Advertising

    2015 - Journal of Advertising

    In-text: (HASEEB and DES, 2015)

    Your Bibliography: HASEEB, S. and DES, T. (2015). The Use of Humor to Mask Deceptive Advertising. Journal of Advertising, [online] pp.Vol. 36 Issue 2, p75-85. 11p. 3 Charts. Available at: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=db29c1cc-7169-48b7-b4ab-ab2c103d3631%40sessionmgr115&vid=3&hid=113 [Accessed 20 Mar. 2015].

  • Humour

    2015 - Cambridge Dictionaries Online

    The ability to be amused by something seen, heard, or thought about, sometimes causing you to smile or laugh, or the quality in something that causes such amusement.

    In-text: (Humour, 2015)

    Your Bibliography: Humour. (2015). In: Cambridge Dictionaries Online, 1st ed. [online] Available at: http://dictionary.cambridge.org/dictionary/american-english/humor?q=humour [Accessed 20 Mar. 2015].

  • JOBBER, D.

    Principles And Practice Of Marketing

    2010 - McGraw-Hill - Maidenhead

    In-text: (JOBBER, 2010)

    Your Bibliography: JOBBER, D. (2010). Principles And Practice Of Marketing. Maidenhead: McGraw-Hill.

  • Percy, L., Rossiter, J. R. and Elliott, R. H.

    Strategic advertising management

    2001 - Oxford University Press - Oxford

    In-text: (Percy, Rossiter and Elliott, 2001)

    Your Bibliography: Percy, L., Rossiter, J. and Elliott, R. (2001). Strategic advertising management. Oxford: Oxford University Press.

  • PICKTON, D. and BRODERICK, A.

    Integrated marketing communications

    2005 - Financial Times Prentice Hall - Harlow

    In-text: (PICKTON and BRODERICK, 2005)

    Your Bibliography: PICKTON, D. and BRODERICK, A. (2005). Integrated marketing communications. 2nd ed. Harlow: Financial Times Prentice Hall.

  • REINARTZ, W. and SAFFERT, P.

    Creativity in Advertising: When It Works and When It Doesn't

    2013 - Harvard Business Review

    In-text: (REINARTZ and SAFFERT, 2013)

    Your Bibliography: REINARTZ, W. and SAFFERT, P. (2013). Creativity in Advertising: When It Works and When It Doesn't. Harvard Business Review, [online] pp.Vol. 91 Issue 6, pp. 106-112. Available at: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=c29fe675-5419-44f4-8a25-a23152660b45%40sessionmgr115&vid=3&hid=113 [Accessed 19 Mar. 2015].

  • SPECIAL K

    Special K® Size Sassy

    2014

    In-text: (SPECIAL K, 2014)

    Your Bibliography: SPECIAL K (2014). Special K® Size Sassy. [video] Available at: https://www.youtube.com/watch?v=KGJCc2FAsiI [Accessed 19 Mar. 2015].

  • SUTHERLAND, M. and SYLVESTER, A.

    Advertising And The Mind Of The Consumer: What Works, What Doesn't And Why

    2008 - Allen & Unwin - Crows Nest, N.S.W.

    In-text: (SUTHERLAND and SYLVESTER, 2008)

    Your Bibliography: SUTHERLAND, M. and SYLVESTER, A. (2008). Advertising And The Mind Of The Consumer: What Works, What Doesn't And Why. Crows Nest, N.S.W.: Allen & Unwin.

  • THALES, T. and HORST, S.

    What's So Funny about Tracking Reactions to Humor?

    2013 - Journal of Advertising Research

    In-text: (THALES and HORST, 2013)

    Your Bibliography: THALES, T. and HORST, S. (2013). What's So Funny about Tracking Reactions to Humor?. Journal of Advertising Research, [online] pp.Vol. 53 Issue 3, p286-296. 11p. Available at: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?sid=6f71ed7a-0f3f-4afd-86c7-427c40757713%40sessionmgr113&vid=3&hid=113 [Accessed 20 Mar. 2015].

  • ZHANG, H., FANG, J. S. and KNIGHT, L. J.

    Be rational or be emotional: advertising appeals, service types and consumer responses

    2014 - European Journal of Marketing

    In-text: (ZHANG, FANG and KNIGHT, 2014)

    Your Bibliography: ZHANG, H., FANG, J. and KNIGHT, L. (2014). Be rational or be emotional: advertising appeals, service types and consumer responses. European Journal of Marketing, [online] pp.Vol. 48 Iss 11/12 pp. 2105 - 2126. Available at: http://dx.doi.org/10.1108/EJM-10-2012-0613 [Accessed 19 Mar. 2015].

Advertising Arens Schaefer Weigold Pdf Viewer 2016

Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Advertising Arens Schaefer Weigold Pdf ViewerAdvertising arens schaefer weigold pdf viewer 2017
Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M: Advertising also includes unmatched teaching support.

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Advertising Arens Schaefer Weigold Pdf Viewer Software

M: Advertising Schaefer and Weigold Arens on.FREE. shipping on qualifying offers. Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students’ and professors’. Advertising / William F. Arens, David H. Schaefer, Michael Weigold. M: advertising.